Confirmed: Entrust is buying AI-based ID verification startup Onfido, sources say for more than $400M

Onfido, an early mover in the world of identity verification using computer vision and other AI tools, is getting acquired, TechCrunch has learned and confirmed. Entrust — the privately-held company that provides a range of certification and verification services around payment cards, passwords, network and website access, device access and more — is buying the London-based startup, sources say for a figure “well above” $400 million.

The deal does not yet have a completion date, as it is still going through regulatory approvals. These are being formally described as “early and exclusive” negotiations right now by the two companies. Once that process is complete, the plan will be to integrate Onfido’s tools into Entrust’s wider technology stack, Entrust CEO and president Todd Wilkinson said in an interview.

“As we bring Onfido together with Entrust, we’re going to have a leadership position pretty much across that identity lifecycle,” he said. Entrust has been around since the 1990s, and Datacard (which acquired Entrust and rebranded the business under the latter name) has been around since 1969, so it’s notable one of the key things that it’s picking up here is a comprehensive addition of AI-based tools. “Tools like Onfido’s Atlas AI, it’s no surprise that AI a big is a big draw for us, right?” he added.

The price and other financial terms of the deal are not being disclosed, Wilkinson said. He noted that Entrust itself is profitable, and it has been for a number of years, and it currently has “just under $1 billion” in revenue annually with about 10,000 customers, including governments, major banks around the world, and large enterprises. It has no shareholders as such and is privately owned by a German family, he said.

Onfido, meanwhile, was founded by Husayn Kassai when he was still a student at Oxford. He was later joined by Eamon Jubbawy and Ruhul Aminhas as co-founders.

Much of its journey has mirrored other big currents in the world of tech: the last big boom in AI in the 2010’s (it was founded in 2012) that led to it raising money from investors like TPG, Salesforce, Microsoft, nearly 50 other firms and well-known individuals.  In the height of the Covid-19 pandemic, it’s star rose higher, as all transactions went digital and the need for digital based identity verification tools became even more of a priority. (Indeed, the last funding it disclosed was $100 million in 2020, at the peak of that time.)

The denouement of the post-pandemic dip in the economy and return from “the new normal” — changes that have hit many other tech companies — definitely hit Onfido, too. Kassai stepped away from the business a couple of years ago, and we’d been hearing that it was informally looking for a buyer for the last few years.

Entrust’s move to acquire Onfido is coming at a key moment in the world of tech. With a rush security and data breaches top of mind for many consumers and businesses, and a wave of regulations aimed at better data protection, identity verification and certification technologies are scrambling to catch up with the rush of cloud-based digital services that are now part and parcel of how the world operates, but have also expanded the attack surface for malicious hackers looking for vulnerabilities to exploit.

The company already has an extensive array of services and works in some of the more sensitive verticals in the market like government and financial services; but an AI acquisition will give it another critical step up in meeting the challenges of providing services that are fit for the challenges of today, and probably tomorrow.

It also speaks to the bigger trend we’ve seen in consolidation of point solutions on larger platforms.

“I think it’s it’s a confusing market for a lot of end users, because there’s a lot of players in space,” said Wilkinson. “That’s been great from a creativity and competitiveness perspective, but it’s also difficult from an end users perspective. What we’ve seen in the last year plus is, frankly, for companies like ours that have stable financial platforms, we had the opportunity to actually thrive.”

We’ve asked Onfido for comment for this story and will update this when we have it. For now, we only have a canned statement from a press release:

“We’re excited to be entering into early and exclusive discussions with Entrust to potentially expand access to the most advanced and secure digital identity verification solutions worldwide,” said Mike Tuchen, Onfido’s CEO, in a statement. “Digital identities are enabling new levels of simplicity and access for people across the globe. The potential of Onfido’s powerful AI and machine learning-driven identity verification and Entrust’s proven identity security solutions would make a new world of digital trust possible.”