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Artificial intelligence (AI) recruiting tools keep coming, but can they help freelancers navigate a competitive job market?
On Wednesday, the freelancing platform Fiverr released Dynamic Matching, an AI-enhanced tool that it says “transforms how businesses can find and hire freelancers.”
Both an AI writing aid and a talent search tool, the feature helps businesses perfect their project briefs, recommends ideal candidates, and shares the brief with them. If businesses prefer to look for candidates themselves, they can still use Dynamic Matching to edit their brief and then share it manually with freelancers of their choice.
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In an exclusive interview with ZDNET, Fiverr’s VP of Product Adi Margolis explained that the tool’s oversight team continually optimizes the algorithms that drive it using current data and feedback to ensure it’s “increasingly reliable and precise.” Fiverr can customize the feature for Pro users and other higher-tier customers with specific needs.
“By combining AI’s efficiency and data-driven insights with human expertise, the oversight team ensures that businesses receive the most relevant matches,” Margolis explained.
According to Margolis, the proprietary model was trained on “responsibly-sourced internal data from our platform,” specifically “valuable insights from our catalog of gigs, freelancers, skills, and transactions.”
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“This approach allows us to refine how we match services with user needs while also ensuring data privacy,” she added.
By now, AI recruiting is almost commonplace. However, models have a tendency to develop bias, especially based on how diverse (or not) their training data is. Lawmakers and other advocates are concerned that AI may discriminate against certain candidates when used for hiring. New York City requires that companies disclose when they use AI to recruit and subject their models to bias audits.
When asked about any efforts Fiverr makes to ensure that freelancers aren’t disadvantaged by information unrelated to their professional skills, Margolis said, “Our AI model knows how to take only relevant information from the freelancers’ data like their skill set and details from past orders. The models don’t add new information that isn’t accurate.”
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Dynamic Matching isn’t baked into the search process by default; Businesses have to turn it on to search, and freelancers must opt-in to be found by businesses using it. As usual, freelancers can accept or reject invitations made using the feature.
How it works
Businesses can upload an existing project brief or provide a few lines that Dynamic Matching can expand into a full description. After finalizing the brief, the feature scans for applicable freelancers on Fiverr’s platform, and “within about an hour, qualified freelancers will send personalized proposals.”
Dynamic Matching is currently in beta and available to Fiverr Pro users. It is set to launch fully early next year.
