Indian smartphone users pick up their phone 50% of the time without any purpose report


Around 84 per cent of smartphone users in India check their phones within 15 minutes of waking up, according to a report by the Boston Consulting Group (BCG). The report also revealed that around 31% of waking time is spent on smartphones and people check their devices 80 times a day on average.

The report, titled ‘Reimagining Smartphone Experience: How ‘Surfaces’ can play a key role in making the phone smarter’, said people spend 50% of their time on smartphones for streaming content.

The amount of time spent on smartphones has increased from around two hours in 2010 to approximately 4.9 hours, according to the report. While in 2010, 100% of the time spent on phones went on socialising through texts or calls, it only amounted to 20-25% in 2023.

Socialising occupied the second position, followed by searching, gaming, shopping, online transactions and news. People in the 18-24 age group were found to be spending more time on short form videos like Instagram Reels, YouTube shorts, etc, than those who are above 35 years of age.

The report also revealed that one out of two times, people pick up their phone more out of a habit than a need for the device.

Highlighting the rise in the importance of smartphones in people’s lives, the report said the devices have become more important than keys or wallets.

In India, the first access to the internet for most of the population was through mobile phones, and no desktops, due to its affordability and the availability of cheap data, said the report.

Published By:

chingkheinganbi mayengbam

Published On:

Feb 16, 2024



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