Traditionally, banks give out points to customers which could be redeemed for rewards such as airline miles, hotel bookings or even Amazon purchases. Now, customers could be given cryptocurrency instead which would provide them with a digital asset that can grow (or shrink) in value.
The integration means that digital wallets could be filled with cryptocurrency instead of cash, and existing airline and hotel points could be converted to Bitcoin, according to CNBC.
To accomplish this crypto integration, Mastercard is partnering with Bakkt, a company created in 2018 that went public last week on the New York Stock Exchange.
According to a Bakkt press release, the platform provides capabilities from “purchasing your morning cup of coffee with crypto, to converting select loyalty points to cash, to redeeming airline miles toward a new laptop, to sending cryptocurrency or gift cards to family and friends.”
Mastercard’s move comes at a time when digital transactions using Bitcoin are booming, despite a limited number of businesses accepting the cryptocurrency. In a late 2020 estimate of the Bitcoin landscape, 328,370 bitcoin transactions go through every day, and 15,174 businesses worldwide accept bitcoin, according to Fundera, a platform for small business financing.
Only around 2,300 U.S. businesses accept bitcoin, and about 13 major national companies accept bitcoin payments, says Fundera. These include Overstock, Microsoft, AT&T and Wikipedia, according to Currency Exchange International, a payments services provider in North America.
Even Sotheby’s began accepting Bitcoin payments for its works of art, beginning with a Banksy painting sold this past May.
Mastercard’s crypto integration would change thousands of participating businesses, while providing flexibility for millions of merchants and users. However, it also introduces significant risk as the price of cryptocurrency is extremely volatile and could potentially cause businesses and consumers to lose vast amounts of value.
Michelle Shen is a Money & Tech Digital Reporter for USA TODAY. You can reach her @michelle_shen10 on Twitter.