Arby’s is daring you to try what it is calling the spiciest sandwich on the market.
Starting Monday, the fast-food chain is bringing the heat with the new Diablo Dare Sandwich, which comes in two varieties – crispy chicken and smoked brisket.
The chain said the limited-time sandwiches come with five sources of heat: ghost pepper jack cheese, fiery hot seasoning, fire-roasted jalapenos and Diablo BBQ sauce, served on a red chipotle bun
Arby’s said the sandwich is “so spicy, we had to include a free vanilla shake to cool your mouth down between bites.”
The Diablo Dare will be available through Feb. 6 at participating locations nationwide and starts at $5.99, including the free snack-size shake.
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“This is not a sandwich for the faint of heart,” Patrick Schwing, Arby’s chief marketing officer, said in a statement. “Everyone in (the quick-service restaurant industry) says they have a spicy option, but our research tells us that consumers are disappointed by fast food claims of spicy.”
Schwing says Arby’s took that “as a challenge by making sure all different types of spicy – the hot, the numbing, and the lingering are combined to make the Diablo Dare a true test of how much heat you can handle.”
Arby’s also will have a challenge on TikTok with #ArbysDiabloDare. Starting Jan. 18, the chain said fans can go to TikTok and “use a branded effect filter to show their followers how much of the Diablo Dare sandwich they can take before reaching for relief with the vanilla shake.”
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Dunkin’, Taco Bell, Chipotle add new menu items
Other restaurants have also rolled out new menu items for the start of the year.
Taco Bell has taken its new Taco Lover’s Pass nationwide and has chicken wings for a limited time. Chipotle also has a new plant-based chorizo while Starbucks has brought back its Pistachio Latte and Meatless Mondays.
Dunkin’ released its seasonal menu last week, which includes Winter Blend Coffee, Brown Sugar Oat Iced Latte, Omelet Bites and a Stroopwafel Donut.
KFC Beyond Fried Chicken launches Monday
The meat alternative is available in six to 12 pieces a la carte or as a combo and with a dipping sauce. Prices vary by location but will start at $6.99 before tax.
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