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URBANA, Illinois, US, Dec 13 (IPS) – New research shows that AI-generated summaries of scientific writing made the information more approachable and easier to understand, and thus created more public engagement with the information. This is notable because most scientists aren’t trained in science communication tactics and so their jargon affects many people’s ability to understand and trust scientific papers and findings.
Science communication has always been an important part of the scientific process because discoveries, solutions and findings that can help solve our world’s greatest challenges cannot be adopted or understood by the public without clear communication. Communicating science well also can shape and inform public policy.
Scientists, therefore, have a responsibility to make sure that they communicate their knowledge and findings in a way that the public and policymakers can understand, but too often that is not happening.
Due to the importance of science communication, it is necessary for scientists to be trained in science communication. That is why I started a science communications course at my university.
I have taught it for over 4 years and cover topics like the art of writing opinion pieces and creating science stories, communicating science to different audiences through careful use of metaphors and minimal use of jargon.
Additionally, the class covers topics such as communicating science using social media and communicating with politicians and creating visual science stories. Students who have taken the class have continued to use the skills learned in class in their careers while others went on to become science communicators
The people who need to learn these skills include recent PhD graduates, post-doctoral fellows, assistant professors, newly tenured and full professors.
There are several resources including textbooks, science communication workshops, and many trusted organizations and institutions to which scientists can turn. Science communication newbies can also turn to social media including Bluesky social and Instagram to meet other science communication enthusiasts.
Notably, there are institutions and organizations to which scientists can turn. The American Association for the Advancement of Science, for example has developed a communication toolkit to help science communication newbies.
The OpED project has programs to help people learn how to write OpEds and a few times a year, they offer science communication workshops. Moreover, most universities also have webpages listing science communication resources.
For example, Duke University has a webpage listing the resources available including science communication workshops, events and classes.
Communicating science effectively via OpEds, blogs, and social media outlets is not only important for reaching the public and policy makers, but it can help scientists themselves, too.
First, through public publishing and engagement, scientists can establish their own reputation. Journalists and policymakers will often reach out to whatever expert they can easily find, and being active on social media and op-ed pages will make a person easier to find.
Being a consistent public voice – backed up by good work – can help establish someone as an expert in their field. Moreover, scientists that regularly and consistently participate in science communication can track its impact and include that on tenure promotion packages.
This happened to me. Being consistent with writing over 150 OpEds, since 2015, for example has helped to advance my career.
Second, communicating science publicly help a person build a professional network, which can lead to peers reaching out for collaborations and co-writing of grant proposals.
It can lead to people recommending each other for awards or invitations to speak on panels, workshops or to give plenary talks.
This has been my experience, and I’ve received a few invitations thanks to my public writing. For instance, I was invited to give a plenary talk at the annual 2019 British Ecological Society, and I’ve been invited to speak at various universities.
In 2021, I was awarded the American Association for the Advancement of Science Mani L. Bhaumik Award for Public Engagement with Science.
Third, communicating science can help a scientist grow their skills and become better at speaking and writing in publicly accessible language. And it can help scientists learn to become better at capitalizing on newsworthy moments. In addition, this can also facilitate the building of trust among different communities and the public.
Fourth, it can allow scientists to offer a public service and provide accurate information about their discoveries and recent scientific and technological advancements to reporters and policymakers.
Of course, for new beginners, it can be overwhelming to join the science communication bandwagon. Not only may it be unfamiliar and a new skill to develop, but there are concerns like being unable to control what happens to your writing or how it is used once it’s published, or the fact that science is ever evolving, and new information may agree or disagree with previously held truths. But the benefits outweigh the negatives.
Science communication is critical for conveying important scientific information. Scientists must stand up for science. When scientists become better science communicators, the public, society, and scientists benefit.
Esther Ngumbi, PhD is Assistant Professor, Department of Entomology, African American Studies Department, University of Illinois at Urbana-Champaign
© Inter Press Service (2024) — All Rights ReservedOriginal source: Inter Press Service
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